Unlock the Power of Licensing Agreements

What exactly is licensing, and how does it connect to a brand? What is a licensing agreement, and why does it matter? Whether you’re a manufacturer, brand, or agency just stepping into the world of licensing, this course is your gateway to understanding the essentials and thriving in this dynamic space.

Welcome to your comprehensive guide to mastering licensing agreements. This course equips you with the tools to build partnerships that fuel growth and protect your interests. Licensing powers many products we see daily—from store shelves to online ads—enabling brands to expand and manufacturers to thrive. By the end of this program, you’ll confidently turn licensing into a growth strategy for your business.

Your Expert Guide: Greg Pan

Greg Pan, a seasoned licensing attorney with over 17 years of experience—including 12 at Marvel Entertainment—has navigated deals across industries like collectibles, apparel, and beauty. Greg’s insights, rooted in real-world success, simplify the complexities of licensing so you can focus on what matters: results.

What You’ll Learn

• Licensing Basics: Understand how licensing unlocks revenue and market reach.
• Key Contract Terms: Master royalties, guarantees, and intellectual property clauses.
• Obligation Management: Navigate compliance, reporting, and safety standards.
• Renewals and Challenges: Handle underperforming agreements and negotiate renewals with confidence.
• Success Stories: Learn how brands like Funko scaled through strategic licensing.

Why This Course Matters

Licensing is a powerful tool, but only if you know how to wield it. This program offers practical, proven strategies to structure agreements, avoid common pitfalls, and create win-win partnerships. Whether it’s turning a struggling deal into a success or expanding into new markets, you’ll gain the skills to make every agreement count.

Ready to Transform Your Licensing Strategy?

By the end of this course, you’ll be ready to negotiate and manage licensing agreements with clarity and impact. Whether you’re starting out or deepening your expertise, this program demystifies the complexities of licensing agreements, turning what seems overwhelming into a clear and actionable process.

Learn how to negotiate and manage contracts that set you up for success—your journey to mastering licensing starts now!