Licensing Essentials for Brand Owners and Licensees
This course simplifies the complex world of licensing agreements, providing actionable insights and strategies for success. Taught by licensing expert Greg Pan—whose 17+ years of experience include working with Marvel Entertainment—this program offers real-world examples, best practices, and essential knowledge to help both brand owners and manufacturers navigate the licensing landscape confidently.
What You Will Learn
- Licensing Basics: Learn how licensing drives product success.
- Industry Insights: Gain knowledge from Greg Pan’s licensing expertise.
- Key Contract Terms: Understand royalties, guarantees, and essential elements.
- Success Stories: Discover how Funko and Kathy Ireland excelled through licensing.
- Scope of Rights: Effectively manage product categories, territories, and channels.
- Contract Obligations: Fulfill royalty, safety, and compliance requirements.
- Termination and Renewal: Tackle challenges and renew agreements seamlessly.
- Marketing Strategies: Enhance brand impact through promotions and influencers.
-
Advanced Insights: Master audits, IP protection, and maintaining partnerships.
Brand Owners
Grow products while protecting intellectual property.
Licensees and Manufacturers
Navigate licensing to drive business growth.
Legal Professionals
Sharpen skills to better support clients.
Program Curriculum
- Welcome to the Track (1:13)
- Meet Your Instructor (1:52)
- Licensing Basics (6:24)
- Understanding Key Contract Terms (9:13)
- Licensing Success Stories (4:04)
- Scope of Rights in Licensing (12:22)
- Responsibilities in Licensing Agreements (9:13)
- Termination and Renewal (9:42)
- Marketing and Promotion in Licensing Agreements (1:14)
- Insights from Nolan Heimann (2:03)
- Complete Your Project
- Congratulations on Your Achievement (0:21)
- Welcome to the Program
- Leveraging Licensing for Growth & Innovation (1:09)
- Mastering Product Licensing for Product Suppliers (8:11)
- Understanding the Financial Landscape of Licensing (4:12)
- Unlocking the Potential of Brand Licensing (4:02)
- Building A Strong Licensing Portfolio Step By Step (5:38)
- Building Fruitful Licensing Partnerships (4:28)
- Understanding Royalty Reporting (3:03)
- Building a Long-Term Licensing Strategy (5:12)
- Complete the Program (0:31)
What to Expect from This Program
This program delivers engaging video lessons, paired with practical insights and step-by-step guidance. Each module builds on the last, ensuring learners develop a complete understanding of licensing by the course’s end.
Practical Expertise
Real-world examples and actionable advice from a top expert.
Comprehensive Coverage
All key licensing aspects, from contracts to promotions.
Proven Strategies
Ready-to-use techniques for successful partnerships.